Search engine optimisation allows your firm to stand up and be counted amongst a crowded online marketplace. SEO allows a firm to drive new customers to their site and increase traffic levels with the end goal of increasing revenue.
Now, whilst SEO is essential to attracting new traffic to a website, it is the quality of the website’s content that will attract potential customers and keep the bounce rate (meaning the number of visitors who leave the site without clicking to anywhere else on the website) at a low level.
To do this, the web content must be created with a specific audience in mind. Doing this will build a natural following and will ensure your content is relevant. A site that creates content with a target user in mind will retain visitors and hold a much lower bounce rate than a site that does not.
High quality, targeted content actually also works to create keywords unintentionally, search engines can then use these keywords to bring traffic to the website and allow the site to rank higher amongst less competitive search terms.
Creating unique, creative and – perhaps most importantly – relevant content is essential as part of the bedrock of website search engine optimisation and will assist in both making the site more discoverable and lending to create better targeted content.